A Quick Guide To Event Marketing
Attending business marketing events is one of the most effective methods of giving your brand a push. Whether you’re looking to attract new clients or boost awareness, we’ve put together a quick event marketing guide that you must follow to increase your chances of success.
Choosing the right event is important
One of the most common event marketing mistakes is relying on events which only operate in and target your own industry. Of course, attending such events means you will be able to meet like-minded individuals, but you’re also likely to be surrounded by competitors and your existing clients.
The best way to market your business at an event is to balance some industry-specific events with other events in a range of industries. Ideally, you should find events which are not readily frequented by your competitors, so that you can stand out and offer your products and services to would-be customers and build new contacts to grow your business.
You need to stand out from the crowd
When you buy a booth or a stall at a business event, you’re likely to have made a big investment. Therefore, it’s essential that you use your position to the best of your advantage to drum up sales and encourage people to find out more about what you do.
Attracting attention can be difficult, and it means thinking outside of the box. Whether that’s hosting a giveaway, hanging great-quality graphics from your stall or adorning your employees with premium name badges like the ones available from Imagin Badges, there are a whole host of ways you can stand out and make an impression.
You should use social media to create buzz
Your event is likely to be the most important date in your business calendar, but it’s just as important to prepare for the events that will take place before and after your exhibition.
Connecting with attendees and building your profile before the event – whether that’s through Twitter, blog posts or email campaigns – is one of the best ways to boost engagement, and similar techniques can be used during your event to keep an audience connected to your brand.
Post-event, social media can be utilised to post highlights videos, to answer questions from clients and to build on the rapport and relationships that were developed during your event, so set up a clear digital marketing strategy in advance in order to maximise your chances of success.
You should always follow up your events
Without following up with potential clients, business events would be useless. Prepare an email template that you can send out after the event, and reference conversations or key information points that were discussed to show that you’re interested in offering assistance.
If your prospect does not respond, then be sure to follow up with a phone call or another email. This way, even if they’re not ready to buy from you right now, they’ll remember you when they are.
Whether you’re new to event marketing or you’re a seasoned professional, deliver your brand with honesty, integrity and passion, and you’ll soon see that the results speak for themselves.
Do You Make These Five Small Mistakes With Your Branding?
Your business’ brand is essential. It gives your customers something to associate your products with and gives staff a vision to aim towards. Building an effective brand is difficult, but eliminating these five small mistakes can make the whole process easier.
To create a brand that oozes professionalism, everything you produce needs to be the same. From posters, leaflets, uniforms and staff badges, having a consistent colour scheme on each will help the customer identify those colours with your company so much quicker.
If your uniforms are blue and white, don’t use red and white-themed promotional materials, for example, because these colours will create a poor corporate identity.
Failing to make your employees seem genuine
If your staff wear name badges, it can help establish a bond of trust with the customer. The customer will be able to identify the employee and give them someone to turn to should they have a problem.
A professional name badge can give your employees a sense of authority, a feeling that they are genuine experts in their field and able to provide the customer with the best possible service.
You only get one chance to make a first impression, so trust the experts at Imagin Badges to provide fully personalised pin-on badges, magnetic name badges, metal name badges or photo ID cards. Each product can be styled with your company’s logo and colours – helping to reinforce that corporate identity as mentioned in the first point.
Not finding a unique selling point
You need to figure out what makes your company stand out from the crowd and then play to it. If, for example, you are a recruitment agency, you need to find a unique selling point – something that will convince clients to come to you instead of the competition.
When you do decide what this is, you will be able to start crafting a sleek, sophisticated branding strategy. It’s not uncommon for businesses to focus on many aspects, rather than concentrating fully on the one area that will draw the customers in.
Not carrying out market research
One technique that will help you find your unique selling point is by carrying out market research. You will be able to see what competitor companies in your area are doing and how they market themselves – this should provide you with the inspiration on how to do things differently.
Failing to check out your competitors is like moving into a house without examining the location first – you just wouldn’t do it.
Expecting instant results
Developing a brand takes time. You need to put a lot of thought behind it to prevent it from becoming muddled.
One of the most common mistakes companies make is that they create a logo, hand out some leaflets and then expect a strong brand to be created – this is rarely the case.
It will take some time before your customers learn to trust your brand. Just keep it consistent and let your vision and beliefs shine through in everything you do – eventually, customers will start to believe you can deliver on your promises.
Five Different Badges For Five Different Business Types
You might be surprised at just how many different types of badges there are to buy. Each badge comes with stylish design features and can be used in a whole host of environments, so read on to find out which type of badge is the best fit for your business.
Photo ID badges
This product is perfect for use in a security company or a hospital – establishments where easy identification is essential. Each badge comes with a photo of the employee, their name and any other information that you deem appropriate.
For simple storage, each ID badge has a range of optional accessories such as lanyards and open or closed-faced holders. These features will stop the badge from getting damaged or misplaced – ensuring a professional touch all day long.
Budget name badges
If money is tight or you have a large workforce to cater for, then the budget name badge is sure to be the answer to your problems. Ideal for cleaning jobs, factory work or positions that have a high turnover of staff, this badge is both stylish and practical.
Boasting a range of finishes, these badges come in a pack of five for added value, and each come with your company name and the relevant job title. Our clear, sticky name labels let you print out your staff labels from the comfort of your office.
Simple but effective, conference badges allow for easy identification and engaging conversations. Perfect for Sales Representatives or tourism companies, use these badges for when you’re hosting a meeting with prospective clients.
These badges can handle complex designs to get the brand of your company across, while the inclusion of the company name and the name of the client on each one ensures essential information is clearly displayed, too.
Premium name badges
With these badges, your company will be painted in the best light possible. Perfect for use in hotels, offices or spas, this product exudes luxury.
Of course, these badges will be designed with your brand and company style in mind, as well as the essential pieces of information such as name and job title. However, these badges stand out from the crowd because they come with a domed layer that boasts a UV-resistant coating – making sure they stand the test of time.
Standard name badges
Perfect for use on the shop floor, these badges will help form a relationship between the employee and the customer. Printed on durable aluminium, these badges come with a huge range of designs and contain your company’s logo.
How can I purchase badges for my business?
Here at Imagin Badges, we pride ourselves on offering a huge range of badges – including all of the ones listed above.
You only get one shot at making a first impression, so let Imagin make every encounter memorable.
Why not browse our extensive portfolio of products to find the one that’s best suited to your business, and then use our clever get a quote feature to get a quick costs breakdown.
Where To Invest Your Marketing Budget This Year
Marketing is a vital pursuit for any business seeking to more widely communicate what it offers; however, the precise ways in which your company should promote itself could still seem like something of a mystery. There’s certainly a broad choice of marketing methods available to you, but how many pounds should you put towards which ones? We’re here to help clear your confusion.
A website with a fully responsive design
In April 2015, Google updated its search algorithm to hand more authority to mobile-friendly websites in the tech giant’s search results. However, this isn’t the only reason why you need to make sure that your company’s website can be readily viewed and used across a range of smartphones and tablets. Even before Google had revealed its move, a survey had indicated that searches on mobile devices had recently, and for the first time, surpassed those on desktop computers.
Therefore, it’s a good idea for your company to turn to another that can provide it with a website the design of which can automatically adapt to displays across a range of sizes. That way, you don’t need to fret over whether your target customers are most commonly accessing the web through huge iMacs, medium-sized iPads or small iPhones; the website can accommodate them in any case.
A well-managed email marketing campaign
Exactly because so many people now routinely use mobile devices in place of desktop machines, email marketing can prove wonderfully effective. As soon as an email arrives in a potential customer’s inbox, that person could get a notification on their smartphone and, quickly following this, load up their email app to see what exactly this new message is.
A thoroughly active social media campaign
If your business doesn’t already have a marketing person with particular expertise in using social media, it needs to invest in one. That’s because, globally, there are currently about 2.2 billion active social media users – and that figure is continuing to rise.
You could also put some money towards researching which specific social media platforms your target customers are especially partial to. This can help you to devote more of your advertising resources to channels where those people are most likely to be exposed to your promotional efforts.
A brand identity that remains highly consistent
Whatever mediums your company uses for promotional services, whether those mediums are posters, business cards, leaflets, websites or anything else, you should make sure that your company’s unique brand identity is consistent across all of them. This means not only sticking to the same logo and colours, but also communicating essentially the same core message.
Thankfully, ensuring this can be easy when it comes to the staff badges that your company uses. You can get personalised badges in any of a wide range of physical shapes and finishes when you choose to source staff badges from our company, Imagin Badges. Also, you can save lots of money when you order those badges in bulk – and you can then spend that saved cash on other marketing initiatives.
10 Ways Of Making A Lasting Impression To New Customers (B2B Focused)
Marketing can be much more tricky and arduous in the B2B world than in the B2C sphere, not least because the process of selling an item or service is lengthier. Below, we explain various ways in which you can impress new customers for a healthier long term relationship.
Follow the online feeds that your clients do
This can include regularly reading blogs, digital periodicals and news outlets focused on their industry. This is all with the aim of maintaining good knowledge of this sector. You can also send clients pertinent information that would interest them.
Regularly publish a newsletter
Whether you publish that newsletter on a monthly or quarterly basis, this tactic can be great for keeping your clients in the loop about fresh developments in their industry. The newsletter could also highlight the clients’ own recent accomplishments.
Get to know clients through social media
Being active on social media platforms can assist you in building your relationships with new clients that also have pages on the same platforms. You could further relationships to the extent that future business is almost guaranteed.
Use social media to repost client content
After making sure that you are indeed following all of your clients on such platforms as Facebook and Twitter, you can boost these clients’ online visibility by occasionally reposting and drawing attention to various pieces of content that they post online.
Asking your favourite clients for testimonials – like quotes, case studies or reviews – will likely flatter them. You can then post the testimonials on your website to allow various potential customers to see how you have helped your current customers.
Host an event
Invite your clients to a get-together. Whether this is a training session, seminar or something more casual, it can help you to gain a greater insight into what your customers are interested in. Also, we can provide staff badges for your workers set to attend the event.
Seek new customers for your clients
Should you know someone who might want to make use of your client’s services, then don’t be afraid to do a bit of PR. Provided that you keep introductions professional, the client is likely to appreciate your networking.
Regularly remind a client to restock your product
You can do this by sending them a friendly email. Throw in a discount code that they can use when placing their new order, and don’t forget to briefly refer to their history with your firm. This will leave them feeling like a treasured customer.
Always thank your clients for providing their time and energy
Whether it’s through an email or – probably even better – print letter, showing your gratitude to a client will, naturally, make them feel good. It will also reinforce the crucial connection between the two of you.
Leave each client with a tangible gift
The clients will like having something to physically hold, and a gift like a branded pen or other item of stationary could make even clearer how much you value their custom.
How Important Is Appearance When Pitching For New Business?
Knowing how to pitch convincingly and effectively can be a powerful weapon in your arsenal, so to speak, when aiming to attract more business for your company. Convincing a potential customer that your company is the one most capable of meeting their needs is no mean feat. But how crucial is your appearance to an effective pitch?
Appearance: is it really such a big deal?
Especially if you’re relatively inexperienced in business, it’s tempting to think that your appearance can’t possibly have much influence on how compelling your pitch is. After all, business pitches aren’t fashion shows; why should your audience be concerned whether your suit is from Armani or the discounts rack in your local Tesco?
Of course, they likely won’t be – but that doesn’t mean your appearance still won’t exercise some degree of influence. The effect could be subliminal at times; even subconsciously, many potential buyers could be deterred from handing their hard-earned money over to a disheveled individual with little obvious regard for how they look.
A Dragons’ Den star explains why, yes, appearance can be a big deal
So, how important exactly is appearance to your pitch? A good assessment comes from successful businessman James Caan, of Dragons’ Den fame. Though he’s full of advice for putting together a good pitch, including having a strong team, showing proof of demand and being careful not to over-complicate with the details, he still sets aside space to explain why “presentation is crucial”.
He advises that “if you want to be taken seriously, then dress seriously”. He implies that going too eccentric with your attire could lead the audience to “think this pitch is not as important to you as it should be”, while a clothing mismatch – such as “black trousers with white socks” – can make a similarly bad impression. Caan explains: “These may seem like minor things but they tell me that you don’t pay enough attention to detail”.
Don’t overlook the personal touch
Nonetheless, putting a lot of care into your appearance as you plan your pitch doesn’t have to mean stripping out all of your unique visual character. Even Caan acknowledges that how you should present yourself will depend, to an extent, on who you’re pitching to. And, indeed, it has been advised elsewhere that you should consider what clothing would make you in particular feel comfortable during the big presentation.
So, while you should remember to stick with clothes that look smart, professional and suitable for both your audience and your own company, you also shouldn’t overlook the need to don clothes that help you to be confident and showcase your unique talents. Ultimately, if you feel that you are visually appealing, so will your audience!
Along similar lines, if you and other people helping you during the pitch decide to wear name badges to help that audience to more easily remember you, your colleagues and the company, you could benefit from turning to us and ordering a big batch of personalized badges. There are many different such badges available.
7 Customer Service Tips For 2016
Providing great customer service is the kind of thing that all businesses obviously want to do, but it can remain surprisingly elusive. It can be a real “easy once you know how” thing, which is why we’ve decided to compile several tips for getting it right. And, in case you’re wondering, yes, we have thrown in a special mention for personalised badges…
Be available 24/7 for the customer
In a world where we are probably more connected than we ever have been, especially thanks to social media, being there for the customer at literally any time can be much easier than you might initially think. Jack Mitchell, author of the customer service advice tome Hug Your Customer, has particularly hailed the usefulness of 24/7 customer service.
Reassure customers by openly displaying name badges
As we highlighted back in January, giving your employees staff badges to wear when dealing face-to-face with customers can help cultivate a more warm and friendly environment. That’s beneficial for everyone at the business, both employees and customers. At Imagin Products, we can help you along the way by supplying easily personalised badges.
Build strong personal relationships with your customers
Jack Mitchell provides a further gem of advice when he explains: “At the heart of every customer transaction is a personal relationship built on trust and on truly knowing the customer.” If you grow to know a customer to the extent that you know their pet’s name and their own nickname, that could prove a strong grounding for good customer retention.
Make customer retention an especially high priority
Did you know that it’s six to seven times more expensive to win a new customer than it is to keep an existing one? That little statistic comes from ThinkJar, and explains why improving your customer retention can also boost your return on investment.
Make sure your call centre service is up to scratch
Research cited in the TimeTrade State of Retail 2016 report has found that 51% of customers believed that, in terms of customer service, the call centre was the worst-performing channel. So, that could be an especially suitable area of customer service to work on.
However, you could also reduce strain on the call centre…
One way of helping to improve the customer service delivered through a call centre is by lowering the strain on that facility. You could do this by proactively reaching out to customers through other channels, like social media. By taking more customer attention away from the call centre, you could relieve frustration in its staff.
One last “simple axiom” from a leader in marketing…
Kathryn Minckler, founder and chairman of the Luxury Marketing Council of Connecticut-Hudson Valley, has revealed a customer service tip passed down through generations of her family: “tell people what you’re going to do; do what you told them that you were going to do; and, finally, tell them that you did what you told them you were going to do.”
How To Look Professional While Attending Conferences
You have probably already been busy noting down dates for various corporate conferences set to take place in 2016. Many of those conferences could, however, still be weeks or even months away – and you should take advantage of this by thoroughly preparing for them. Your attire for the events certainly shouldn’t go overlooked here; here are some of our tips for how you can project the desired professional image at each conference that you attend.
What do you think you will be expected to wear?
This is a worthwhile question to ask yourself before you start planning any part of your wardrobe. After all, it’s possible that a particular event you are planning to attend already has specific guidelines for dress. Furthermore, what clothes you should don will likely differ depending on whether you will be presenting or merely watching and networking at the event. However, once you have taken all of these factors into account, you can start thinking about how to insert a bit more individuality into your appearance.
Female speakers – opt for clothes that accentuate your curves
Are you a woman who will be speaking on stage at the event? You have to consider that, with so many eyes on you, you will want to look in a way that is clearly visible to everyone in the room, from the front row to the back row. You will also want to look good if you are captured by up-close live video – but, crucially, still subtle and respectable, not garish.
Forbes lifestyle writer Kristina Moore has previously advised, for conference wear, “clothing that enhances or creates an hourglass shape to avoid your body frame looking like a solid block.” She has also recommended “colours, prints, and designs that make you stand out appropriately and do not clash with the stage backdrop”.
Avoid going overboard with the accessories
There are particular accessories that could not only prove of great practical use at the conference, but also actually help in portraying the sought-after professional image; an Apple Watch with a non-distracting watch face, perhaps, or carefully-placed pin-on badges indicating the business or industry that you represent. However, as a general rule, you should keep accessories to a minimum, and avoid anything that looks too informal, like nose piercings or eyebrow piercings. Any jewellery that you wear should be subtle in look. And, of course, we at Imagin Products can supply subdued but attractive personalised badges.