Making the right impression at a promotional event

Posted on: June 22, 2015 in Blog Company ID Badges by Sarah Legge

If there is anything that makes someone feel unimportant, it is inviting them to a conference, product launch, or other promotional event, and then handing them a sticky label when they arrive and ask them to write their name on it. What a disastrous first impression to make when you are spending a small fortune on an event in an attempt to impress and drum up business, either now or in the future. So how much did it cost you to hire the venue? How much did it cost you to pay for the catering? How much money have you shelled out on drinks? And the promotional items you have dotted around the place – the banners, the leaflets, the balloons, the promotional gifts? And as a consequence, when it comes to cost cutting, you do it with the very first thing your guests are given, thus negating all the good you will try to do afterwards.

Perhaps you have forgotten what it is like to me made to feel less than important, less than special, and more like just one of a crowd. If you are going to hold an event, get everything right and ideally, don’t try and cut any corners. Have a rethink and imagine you are that guest who arrives at the venue. You are greeted by a charming young man or woman, a genuine smile on their face as they ask you politely what your name is. A few moments later they acknowledge your arrival, advise you they have been looking forward to your arrival, and present you with a smart personalised name badge they would like you to wear to make it easier for everyone to recognise who you are. You look at the badge and appreciate its quality, wearing it with pride as it fits well with your smart clothes and is so much nicer than the usual sticky label you get asked to wear.

Fast forward to the end of the event and two different things will happen based on whether you have given your guest a quality personalised badge or a cheap sticky one. The former will be taken off and put in the recipient’s pocket. When they get home it will likely be put on the kitchen table and thereafter make its way around the house over the ensuing weeks and months. It’s too nice to throw out, so it gets kept; and a subliminal marketing message continues to be broadcast all the time it is left lying around. The alternative scenario for the sticky label is that it gets ripped off and thrown in the nearest bin with probably an element of contempt at the end of the event, its job done and the marketing message heard loud and clear by the wearer.

Now if you want a better idea of what we are talking about here at Imagin Badges, why not give us a call and ask us to send you a sample of the badges we produce. After that you will get a better idea of what we have been talking about, and we can even make you up a personal sample from your own artwork if you would like.

What clients are saying

HR Department FSSI (UK) Ltd - We couldn't have asked for a better service. We would not consider using anyone else. Thank you Aimee & co for your patience and efficiency.

HR Department FSSI (UK) Ltd FSSI Group (UK) Ltd

Received the cards today, just to say we are very pleased with them Thanks for your help

Derek Willis Total Pool Services Ltd

Can I just say I have received an outstanding service from start to finish with Aimee and your company, I would highly recommend! Hope to use you again in the future.

Naomi Smith Kids Coaching Hive Ltd
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