What is a Pantone?

Posted on: April 25, 2018 in by Debbie Paterson

You’ve sent us your design or our artwork gurus have created a masterpiece for you – but you’ve been asked for a Pantone reference. What’s a Pantone? Why have we asked for that?

Pantone
ˈpantəʊn/
noun
trademark
1. a system for matching colours, used in specifying printing inks.

We know this might sound daft, but sometimes the colours print differently to what they appear on your screen. The screen settings (brightness / contrast) etc all affect the way the colours are displayed on your screen, and they might look quite different on ours too!

We would hate you to be disappointed with the final product so we use pantone colours to check the final printed colour. If you know, or can find out, what pantone colours are used in your logo please email the colour references to us at artwork@imagin-badges.co.uk.

For example you might see this:

While we see this:

This information is important and helps us to help you!

 

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