5 Ways To Build Your Brand Presence

It’s a marketer’s dream for their brand to be on everyone’s lips for the quality of its goods and services. However, to really make your brand stand out from the crowd, you need a more clever and careful strategy than simply and indiscriminately placing as much advertising as you can. Keep on reading for some expert-approved tips.

Work to boost the visibility of your brand

A wise start to a brand building campaign is what business coach Sharon Michael advises: believing in the mantra “out of sight and out of mind”. You can’t expect your target customers to head your way if they aren’t even aware that your business is active! However, don’t be careless with your advertising; you can reap an especially good return on your investment when you turn to a targeted online advertising service like Google AdWords.

Exceed your customers’ expectations

Still, no matter how visible your brand becomes, you can’t expect many customers to keep turning to your company again and again if its products or services are lacking. To a certain extent, you can’t even expect to attract too many first-time customers – as, once you start slacking, word could all too quickly spread. Also consider that your company’s offer extends to material it isn’t literally selling, such as its website copy that openly pledges to be useful and informative. Now, that actually leads us nicely onto our next point…

Write a consistently useful and high quality blog

Building a successful brand can be a matter of personality; it can take knowing, liking and trusting you as a person for someone to want to buy products or services from your company. You can more easily bring someone round to this way of thinking by informing, entertaining and educating them through a blog on your firm’s website. Make sure that you post to it regularly – it’s the “out of sight and out of mind” principle again – and keep the information on it well-written and genuinely useful to your target market.

Position yourself as an expert

This rather follows on from the previous point. A prominently-displayed blog is, indeed, a great vessel for portraying yourself as an expert on a specialist subject. After all, you can easily trust a brand when there’s an acclaimed expert behind it: just think of the magic touch of such revered business figures as Bill Gates, Steve Jobs and Richard Branson. But, of course, make sure that whatever subject you choose to extensively blog about is both relevant to your target customers and something that you are passionate about.

Display the same logo across your marketing materials

Many of the world’s most famous logos, such as Apple’s bitten fruit symbol and the McDonald’s ‘M’, have reached that point through frequent and consistent use across a range of products and materials. You should heed the lesson here and stick to the same logo across promotional materials including your firm’s website, blog, newsletters and more. We at Imagin Products can particularly help you with putting that logo on your staff badges.

Do You Make These Five Small Mistakes With Your Branding?

Your business’ brand is essential. It gives your customers something to associate your products with and gives staff a vision to aim towards. Building an effective brand is difficult, but eliminating these five small mistakes can make the whole process easier.

Inconsistent colours

To create a brand that oozes professionalism, everything you produce needs to be the same. From posters, leaflets, uniforms and staff badges, having a consistent colour scheme on each will help the customer identify those colours with your company so much quicker.

If your uniforms are blue and white, don’t use red and white-themed promotional materials, for example, because these colours will create a poor corporate identity.

Failing to make your employees seem genuine

If your staff wear name badges, it can help establish a bond of trust with the customer. The customer will be able to identify the employee and give them someone to turn to should they have a problem.

A professional name badge can give your employees a sense of authority, a feeling that they are genuine experts in their field and able to provide the customer with the best possible service.

You only get one chance to make a first impression, so trust the experts at Imagin Badges to provide fully personalised pin-on badges, magnetic name badges, metal name badges or photo ID cards. Each product can be styled with your company’s logo and colours – helping to reinforce that corporate identity as mentioned in the first point.

Not finding a unique selling point

You need to figure out what makes your company stand out from the crowd and then play to it. If, for example, you are a recruitment agency, you need to find a unique selling point – something that will convince clients to come to you instead of the competition.

When you do decide what this is, you will be able to start crafting a sleek, sophisticated branding strategy. It’s not uncommon for businesses to focus on many aspects, rather than concentrating fully on the one area that will draw the customers in.

Not carrying out market research

One technique that will help you find your unique selling point is by carrying out market research. You will be able to see what competitor companies in your area are doing and how they market themselves – this should provide you with the inspiration on how to do things differently.

Failing to check out your competitors is like moving into a house without examining the location first – you just wouldn’t do it.

Expecting instant results

Developing a brand takes time. You need to put a lot of thought behind it to prevent it from becoming muddled.

One of the most common mistakes companies make is that they create a logo, hand out some leaflets and then expect a strong brand to be created – this is rarely the case.

It will take some time before your customers learn to trust your brand. Just keep it consistent and let your vision and beliefs shine through in everything you do – eventually, customers will start to believe you can deliver on your promises.

Five Different Badges For Five Different Business Types

You might be surprised at just how many different types of badges there are to buy. Each badge comes with stylish design features and can be used in a whole host of environments, so read on to find out which type of badge is the best fit for your business.

Photo ID badges

This product is perfect for use in a security company or a hospital – establishments where easy identification is essential. Each badge comes with a photo of the employee, their name and any other information that you deem appropriate.

For simple storage, each ID badge has a range of optional accessories such as lanyards and open or closed-faced holders. These features will stop the badge from getting damaged or misplaced – ensuring a professional touch all day long.

Budget name badges

If money is tight or you have a large workforce to cater for, then the budget name badge is sure to be the answer to your problems. Ideal for cleaning jobs, factory work or positions that have a high turnover of staff, this badge is both stylish and practical.

Boasting a range of finishes, these badges come in a pack of five for added value, and each come with your company name and the relevant job title. Our clear, sticky name labels let you print out your staff labels from the comfort of your office.

Conference badges

Simple but effective, conference badges allow for easy identification and engaging conversations. Perfect for Sales Representatives or tourism companies, use these badges for when you’re hosting a meeting with prospective clients.

These badges can handle complex designs to get the brand of your company across, while the inclusion of the company name and the name of the client on each one ensures essential information is clearly displayed, too.

Premium name badges

With these badges, your company will be painted in the best light possible. Perfect for use in hotels, offices or spas, this product exudes luxury.

Of course, these badges will be designed with your brand and company style in mind, as well as the essential pieces of information such as name and job title. However, these badges stand out from the crowd because they come with a domed layer that boasts a UV-resistant coating – making sure they stand the test of time.

Standard name badges

Perfect for use on the shop floor, these badges will help form a relationship between the employee and the customer. Printed on durable aluminium, these badges come with a huge range of designs and contain your company’s logo.

How can I purchase badges for my business?

Here at Imagin Badges, we pride ourselves on offering a huge range of badges – including all of the ones listed above.

You only get one shot at making a first impression, so let Imagin make every encounter memorable.

Why not browse our extensive portfolio of products to find the one that’s best suited to your business, and then use our clever get a quote feature to get a quick costs breakdown.

10 Ways Of Making A Lasting Impression To New Customers (B2B Focused)

Marketing can be much more tricky and arduous in the B2B world than in the B2C sphere, not least because the process of selling an item or service is lengthier. Below, we explain various ways in which you can impress new customers for a healthier long term relationship.

Follow the online feeds that your clients do

This can include regularly reading blogs, digital periodicals and news outlets focused on their industry. This is all with the aim of maintaining good knowledge of this sector. You can also send clients pertinent information that would interest them.

Regularly publish a newsletter

Whether you publish that newsletter on a monthly or quarterly basis, this tactic can be great for keeping your clients in the loop about fresh developments in their industry. The newsletter could also highlight the clients’ own recent accomplishments.

Get to know clients through social media

Being active on social media platforms can assist you in building your relationships with new clients that also have pages on the same platforms. You could further relationships to the extent that future business is almost guaranteed.

Use social media to repost client content

After making sure that you are indeed following all of your clients on such platforms as Facebook and Twitter, you can boost these clients’ online visibility by occasionally reposting and drawing attention to various pieces of content that they post online.

Request testimonials

Asking your favourite clients for testimonials – like quotes, case studies or reviews – will likely flatter them. You can then post the testimonials on your website to allow various potential customers to see how you have helped your current customers.

Host an event

Invite your clients to a get-together. Whether this is a training session, seminar or something more casual, it can help you to gain a greater insight into what your customers are interested in. Also, we can provide staff badges for your workers set to attend the event.

Seek new customers for your clients

Should you know someone who might want to make use of your client’s services, then don’t be afraid to do a bit of PR. Provided that you keep introductions professional, the client is likely to appreciate your networking.

Regularly remind a client to restock your product

You can do this by sending them a friendly email. Throw in a discount code that they can use when placing their new order, and don’t forget to briefly refer to their history with your firm. This will leave them feeling like a treasured customer.

Always thank your clients for providing their time and energy

Whether it’s through an email or – probably even better – print letter, showing your gratitude to a client will, naturally, make them feel good. It will also reinforce the crucial connection between the two of you.

Leave each client with a tangible gift

The clients will like having something to physically hold, and a gift like a branded pen or other item of stationary could make even clearer how much you value their custom.

How Important Is Appearance When Pitching For New Business?

Knowing how to pitch convincingly and effectively can be a powerful weapon in your arsenal, so to speak, when aiming to attract more business for your company. Convincing a potential customer that your company is the one most capable of meeting their needs is no mean feat. But how crucial is your appearance to an effective pitch?

Appearance: is it really such a big deal?

Especially if you’re relatively inexperienced in business, it’s tempting to think that your appearance can’t possibly have much influence on how compelling your pitch is. After all, business pitches aren’t fashion shows; why should your audience be concerned whether your suit is from Armani or the discounts rack in your local Tesco?

Of course, they likely won’t be – but that doesn’t mean your appearance still won’t exercise some degree of influence. The effect could be subliminal at times; even subconsciously, many potential buyers could be deterred from handing their hard-earned money over to a disheveled individual with little obvious regard for how they look.

A Dragons’ Den star explains why, yes, appearance can be a big deal

So, how important exactly is appearance to your pitch? A good assessment comes from successful businessman James Caan, of Dragons’ Den fame. Though he’s full of advice for putting together a good pitch, including having a strong team, showing proof of demand and being careful not to over-complicate with the details, he still sets aside space to explain why “presentation is crucial”.

He advises that “if you want to be taken seriously, then dress seriously”. He implies that going too eccentric with your attire could lead the audience to “think this pitch is not as important to you as it should be”, while a clothing mismatch – such as “black trousers with white socks” – can make a similarly bad impression. Caan explains: “These may seem like minor things but they tell me that you don’t pay enough attention to detail”.

Don’t overlook the personal touch

 Nonetheless, putting a lot of care into your appearance as you plan your pitch doesn’t have to mean stripping out all of your unique visual character. Even Caan acknowledges that how you should present yourself will depend, to an extent, on who you’re pitching to. And, indeed, it has been advised elsewhere that you should consider what clothing would make you in particular feel comfortable during the big presentation.

So, while you should remember to stick with clothes that look smart, professional and suitable for both your audience and your own company, you also shouldn’t overlook the need to don clothes that help you to be confident and showcase your unique talents. Ultimately, if you feel that you are visually appealing, so will your audience!

Along similar lines, if you and other people helping you during the pitch decide to wear name badges to help that audience to more easily remember you, your colleagues and the company, you could benefit from turning to us and ordering a big batch of personalized badges. There are many different such badges available.

Rules Of Appearance In A Modern Work Place

For any business, whether it be big or small, young or long-established, it is crucial that it makes the most positive first impression possible on each of its customers – or, indeed, potential customers. A key part of this is ensuring that all of its workers are adhering to an appropriate dress code. Here are several quick tips for what employees should or shouldn’t wear – and why.

Consider your company’s particular dress code

What is your own company’s dress code? You have probably already been educated about what it is – in which case, follow it with your own clothing choices. However, you may still have uncertainties about whether particular, more obscure items of attire – such as some accessories – would be permitted by your business. If this is indeed the case, put any concerns of yours to the relevant person at your company to prevent potentially getting into trouble.

Be unique, but for the right reasons

Sticking to your company’s prescribed dress code doesn’t necessarily mean that you can’t look unique. However, you should make sure that, in exercising your freedom of individual expression, you make yourself memorable strictly for the right reasons.

Judah Kurtz, of the Chicago-based human resources consulting firm BPI group, has recommended to workers through CNN: “Be yourself, but don’t let your appearance or behaviours detract from your selling points: your intelligence, accomplishments, strengths and experience.”

Make sure your company’s staff badges have the right look

If your company needs or wants to provide its staff with personalised badges, it should ensure that those badges have an appropriate look that ties in with the company’s overall visual identity. After all, customers might have a great desire or need to look at these badges – and, when they do, the badges can serve as an extension of the company’s marketing efforts.

We at Imagin Products would be delighted to supply personalised badges for your company’s workers. Each of the different types of badges that we offer can be easily customised with your company’s logo and colours.

unique. However, you should make sure that, in exercising your freedom of individual expression, you make yourself memorable strictly for the right reasons.

Judah Kurtz, of the Chicago-based human resources consulting firm BPI group, has recommended to workers through CNN: “Be yourself, but don’t let your appearance or behaviours detract from your selling points: your intelligence, accomplishments, strengths and experience.”

Make sure your company’s staff badges have the right look

If your company needs or wants to provide its staff with personalised badges, it should ensure that those badges have an appropriate look that ties in with the company’s overall visual identity. After all, customers might have a great desire or need to look at these badges – and, when they do, the badges can serve as an extension of the company’s marketing efforts.

We at Imagin Products would be delighted to supply personalised badges for your company’s workers. Each of the different types of badges that we offer can be easily customised with your company’s logo and colours.

Avoid clothes that look too loud

Clothing of very bright colours might look super-exciting, but that’s not necessarily what you always want to convey in a business scenario. Wearing such clothes is rather like shouting, which can obviously draw attention for the wrong reasons. A demure demeanour is often best in corporate environments, so choose demure and non-distracting colours for clothing worn there, too.

What clients are saying

Just a quick note to say that our badges have arrived safe and sound. I also wanted to thank you for the attentive customer service throughout the (very quick turnaround) process — nothing has been a problem, each…

Linsey Perry Flowcrete Group Ltd

As a serviced office provider it is important customers know who we are, we wear our badges daily and since we have started ordering from Imagin Badges we have never had an issue with the badges or the…

Katy Atkinson Managed Serviced Offices Ltd

Brilliant new system - very clear with the order updates  

Anonymous Anonymous
Don’t just take our word for it Read All Reviews